One of South Africa’s leading media groups established in 1994, Primedia was listed on the JSE in 1995 and following a successful private equity transaction, their listing was terminated in 2007.  Primedia has a broad portfolio of broadcasting and out-of-home assets, covering a wide range of advertising opportunities and digital industries. Its brands span traditional and non-traditional media and reach the entire consumer spectrum.

Operations are divided into several segments including broadcasting, entertainment, digital, advertising, marketing, sports advertising, sponsorships and promotions.

MIC transaction overview

In 2006, initial investment in Highveld Stereo, entering Primedia at an asset level

In March 2000, MIC acquired an interest in the listed ordinary shares of Primedia.

In September 2007, Primedia delisted in a LBO.

May 2008: MIC further invested in Primedia.

In July 2010, MIC further invested in Primedia.

The MIC owns 21.7% of Primedia.

Our mission is to provide more than just funding  – as active equity partners we are not only providers of capital, but  also offer strategic, board-level guidance on corporate governance and transformation.